Location, Location, Location

Beacons, geo-fences and geo-location are some of the latest fascinations for digital marketers within the retail industry and are linked to location-based marketing.  Simply defined, location-based marketing is when an organisation receives real-time data from a consumer through their GPS, WiFi, Bluetooth or RFID technology. Geo-location technology is opening doors for retail (literally!) providing richer data insights and more opportunity… Continue reading Location, Location, Location